What Makes You Busy?
December 10, 2019
When planning one’s time and more effective (not efficient) use of it, it’s important to first plan. It’s worth reviewing where you spend your own time now, as in any plan, it’s all about: Where you are now. Where you want to go. How to get there. In terms of your own time, where you […]
Marketing Has to Be Outcome Focused
December 3, 2019
The problem with promotional events is that they can all too easily become a jolly, with little purpose or specific outcomes. When I was in practice, we annually took a small group to England Rugby Union matches at Twickenham and this event was also in danger of this drift in direction. One year I decided […]