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Month: December 2019

What Makes You Busy?

Richard Walters December 10, 2019

When planning one’s time and more effective (not efficient) use of it, it’s important to first plan. It’s worth reviewing where you spend your own time now, as in any plan, it’s all about: Where you are now. Where you want to go. How to get there. In terms of your own time, where you […]

Marketing Has to Be Outcome Focused

Richard Walters December 3, 2019

The problem with promotional events is that they can all too easily become a jolly, with little purpose or specific outcomes. When I was in practice, we annually took a small group to England Rugby Union matches at Twickenham and this event was also in danger of this drift in direction. One year I decided […]