Skip to main content

The Value of Long Term Relationships

Quite simply, a relationship describes how each person feels about a particular human interaction at any moment in time.

Clearly, the relationship may flourish and wane dependent upon circumstances, the actions of each party, individual and even collective perceptions.

Individuals will make judgments by asking these questions, often unarticulated:

“How do I see the relationship?”

“Is it meeting my needs?”

“Do I feel valued?”

“Is there anything better out there?”

“What emotional or other investment is required by me to keep the relationship going?”

Let’s reframe this into the context of our business.

When a client answers positively to the above questions, this translates into beneficial outcomes for their accountants. These benefits include:

  • Longevity
  • Durability
  • Security
  • Mutual benefits

To achieve these outcomes and sustain them over many years, the following key ingredients are required of the relationship:

  • Trust
  • Quality communication
  • Ongoing valuable benefits to both persons and aiming for the classic win:win
  • Regular framing of the relationship

It sounds simple when set-out like this, doesn’t it but of course, it involves many actions.


Quote of the Week

“Talk to someone about themselves and they’ll listen for hours.” 

– Dale Carnegie

Book of the Week

How to Win Friends and Influence People in the Digital Age

– Dale Carnegie Training

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie’s precepts all the more immediate and vital.